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Case Study – Onboarding Email Design

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The Challenge


As part of my work for Packt, I was tasked with redesigning the onboarding email workflow for new subscription users. This task had me tackle:

  • Legacy design practices
  • Poor communication of subscription benefits
  • High number of cancellations after the free trial

The Idea


I aimed to create a modern email onboarding experience, highlighting the key features of the Packt Subscription. An additional goal was to deliver a design that elevates the brand image via contemporary visual communication and design.

Old Designs


New Designs


Results