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Flash Sale – Looping Hourglass Animation

UX Case Study – Teach Your Monster To Read


As part of my work for Packt Publishing, we were running a sitewide $5 Flash Sale. We wanted to promote this on Twitter with the use of short video content. After creating a rough sketch of what the social post would look like, I set out to create a simple animation in Adobe After Effects.

The Idea

  • Create a perfectly looping animation
  • Clearly communicate the message of the sale
  • Use a consistent style with the onsite assets and graphics


Final Result