parallax background

UX Case Study – Virgin Money

21/03/2018
Motorola Ad – Post Production
08/12/2016
Case Study – Onboarding Email Design
12/12/2018

Background


Breaking through in the world of digital banking is tough. With so many competitors, it's no wonder people are more likely to get divorced than to change banks.

The key to delivering a successful product is having a strong USP, and a product that people want to use. That's why when Virgin Money reached out for their LifeStart challenge, I was eager to put together a strong proposal for their next generation mobile banking platform.

Challenges


  • Solve a money problem for students
  • Propose a USP for the future of Virgin Money's Digital Banking
  • Consider the market and existing competitors

Planning


virgin_money_sketches_1
virgin_money_sketches_2

Execution


lsbank_xd_1

Final Result


Ultimately, my challenge submission ended up being among the winners of the competition, with Virgin Money's Director of Future Banking having kind words to say.

Stefan really impressed us with his submission to the first round of LifeStart Challenges from Virgin. [...] He convinced us that he has a holistic understanding of consumer markets and that he knows how to think laterally to meet customer need.

David Hall, Virgin Money